Jacqueline B.

About Jacqueline B.

An organized and dynamic professional with over 18 years of experience, bringing strong leadership, communication, and critical thinking skills to drive success in fast-paced environments. Expertise includes change and transition management, strategy development, and leveraging AI for enhanced organizational outcomes. Skilled in internal and external communications, stakeholder engagement, project and campaign management, media relations, and business operations. Passionate about integrating AI into change management to optimize processes and drive sustainable growth.

Experience

1. Change Enablement Lead

   Stratfield Consulting

   Jan 2025 — Present

   Drive enterprise Change Enablement strategy across North America and EU functions and platforms to accelerate adoption and ensure transformation readiness• Lead readiness integration for a Canadian merger and EU office merger and reorganization, aligning communication, training, and stakeholder engagement prior to go-live• Guide post-merger stabilization by partnering with IT and commercial leaders to resolve adoption barriers and reinforce role clarity and process continuity• Lead Change Enablement for a strategic partnership between Connected Commerce and CommerceIQ, an AI-powered ecommerce optimization platform leveraging machine learning to enhance digital shelf, retail media, pricing, and in-stock performance• Prepare client-facing and analytics teams to adopt AI-driven ecommerce intelligence, embedding new data-enabled ways of working• Establish governance routines including RAID oversight, readiness assessments, stakeholder mapping, and executive briefings• Develop scalable playbooks, leader toolkits, and KPIs to standardize adoption practices across the enterprise• Coach leaders on practical AI application and responsible use, strengthening adoption mindsets across director, VP, and C-suite levels• Support BI transformation by advising on people, process, and communication impacts and developing leadership guidance for future-state operations

Education

• Penn State University

  B.A. in Communications, Public Relations

Skills

• Public Affairs
• Budgets
• Mailchimp
• Community Outreach
• Public Speaking
• Project Management
• Microsoft Office
• SEO
• Freelance Writing
• Event Planning
• Email Marketing
• Press Releases
• Promotions
• Management
• Blogging
• Online Marketing
• Strategic Communications
• Powerpoint
• Social Media
• Writing
• Marketing Communications
• Facebook
• Editing
• Marketing
• Content Strategy
• Marketing Strategy
• Public Relations
• Nonprofits
• Media Relations
• Leadership
• Social Networking
• Event Management
• Social Media Marketing