Jacqueline Atkins

About Jacqueline Atkins

At Strategic Education, Inc, my role as Senior Manager in Analytic Consulting has been pivotal in enhancing our digital analytics capabilities. Our team has successfully implemented a best-in-class tagging strategy across seven business units and their websites, ensuring data integrity and actionable insights. With a focus on Adobe and Google Analytics, we\'ve driven the evolution of our web analytics reporting, setting a high standard for monitoring and data presentations.Leading a dedicated team of five web analysts, I have strengthened the website data infrastructure and provided senior leadership with the insights necessary for informed decision-making. Our contributions have been instrumental in guiding digital experience improvements and advancing marketing analytics, leveraging tools like Looker for effective communication strategies. My commitment to excellence is reflected in our team\'s ability to deliver consistent, high-quality analytic consulting.

Experience

1. Senior Manager, Analytic Consulting, Digital Analytics

   Strategic Education, Inc

   Mar 2023 — Present

   Oversees web analytics reporting, monitoring, tracking, and presentations for seven business units Responsible for website data infrastructure with best-in-class tagging strategy SME for Adobe Analytics and Google Analytics implementation and reporting Manages a team of four dedicated web analysts

Education

• University of Tampa - John H. Sykes College of Business

  Master of Science - MS, Marketing

• University of Vermont

  Bachelor of Science - BS, Marketing

Skills

• Revenue & Profit Growth
• Problem Resolution
• Spss
• Customer Service
• Marketing Communications
• Strategic Planning
• Sales Planning
• Staff Training & Leadership
• Forecasting
• Spanish
• Direct Marketing
• Project Management
• Relationship Building
• Marketing
• Event Management
• Leadership
• Social Media
• Management
• Business Development
• Marketing Strategy
• Social Media Marketing
• Market Research
• Marketing Analytics
• Graphic Design
• Marketing Management
• Microsoft Office