Jacqueline Davis
Segment Director Marketing - Defence @Calian Group
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WORK HISTORY
Segment Director Marketing - Defence @Calian Group
Ottawa, ON, CA
Lead the global marketing defence strategy for Calian including brand, content, media, events, and overall go-to-market.
EDUCATION
Georgian College
Business Admin Marketing - Co-op, Marketing Co-op 3 yr program
Wilfrid Laurier University
Bachelor's degree, Communications Media
Harvard Business School Online
Executive Leadership
SKILLS
ABOUT JACQUELINE DAVIS
I’m a B2B marketing executive with 25+ years leading growth for complex tech solutions across SaaS, cybersecurity, telecom, and hyperscalers. From Adobe and Amdocs to Solera, Kivuto, and Calian, I’ve built and scaled GTM and demand strategies that deliver results—like 41% of new revenue sourced by marketing,$1.4B in ACV supported, and 75% lead growth.I specialize in turning marketing into a revenue engine—aligning strategy with Sales, Product, and Customer Success to drive measurable pipeline, brand lift, and global scale.Areas of Expertise:Global Marketing GTM Strategy & Planning | AI adoption | Regional / Field Marketing | Demand Generation | Brand Storytelling | SEO | SEM | Marketing Automation | Digital Marketing | Partner Marketing | Global Events | Budget Management | Full Funnel Scoring & Analytics | Content Strategy | Email Marketing | Communications | Account-Based Marketing | Direct Mail | Social Media | Marketing Data Acquisition and Management | Team Management | Project Management
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