Jacqueline Yasi
Run Specialty Sales & Marketing Associate @New Balance
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WORK HISTORY
Run Specialty Sales & Marketing Associate @New Balance
ON, CA
Supported the Marketing Manager in building annual strategic plans for the Run Specialty channel by adapting global marketing strategies to the Canadian market- Led creative development, campaign rollout, and content production for seasonal initiatives, product launches, and key retail partners including Running Room and independent retailers- Executed consumer-first, digitally-led marketing programs leveraging paid media, social platforms, email marketing, and in-store activations to drive brand awareness and conversion- Directed third-party agencies (PR, design, translation) and managed retail marketing programs, ensuring alignment with brand objectives- Crafted paid media briefs and supported wholesale partner programs; collaborated on budget planning and managed multiple budgets simultaneously- Monitored and analyzed campaign performance metrics to optimize future marketing efforts- Coordinated with cross-functional teams (sales, merchandising, operations, finance) throughout the go-to-market process and more- Managed Canadian Sports Marketing initiatives including athlete partnerships, event activation, and alignment with global sports marketing strategies- Represented the brand at national running events and championships; oversaw logistics and inventory for event kits, demo fleets, and promotional materials- Built strong relationships across the organization to drive cohesive, high-impact marketing initiatives across North America.
EDUCATION
Niagara College
Business Administration
ABOUT JACQUELINE YASI
Jacqueline is a results-driven marketing professional known for her organization, reliability, and determination to create meaningful impact. With a strong background in both agency and brand-side marketing, she has successfully led campaigns and strategies for some of the world’s most recognized brands. Her agency experience includes working with industry giants such as Rogers, Tim Hortons, Capital One, Hewlett-Packard, and KIA Canada, where she honed her ability to develop and execute multi-channel marketing initiatives. Transitioning to the brand side, Jacqueline has continued to drive growth and brand awareness with powerhouse companies like New Era Cap Canada and New Balance Canada. A strategic thinker with a creative mindset, Jacqueline thrives in high-pressure environments, staying level-headed and solution-oriented. She excels in problem-solving, leading cross-functional teams, and developing innovative marketing strategies that resonate with audiences and deliver results. Passionate about brand storytelling, consumer engagement, and data-driven decision-making, Jacqueline is always looking for new ways to push the boundaries of marketing. She is ambitious, forward-thinking, and committed to making a lasting impact in the industry. Let’s connect to discuss marketing, brand strategy, and innovative ways to drive growth
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