Jacqueline Staley

About Jacqueline Staley

A strategic and results-driven marketing and operations executive with significant experience in business transformation, go-to-market strategy, and customer-centric initiatives. Proven track record of driving revenue growth, operational efficiency, and change management within high-impact environments. Demonstrates adeptness in leveraging AI and data analytics to enhance customer experiences and optimize marketing strategies. Builds consultative relationships at all levels based on business acumen, trust, influence, inspiration, and mentorship. Skilled in managing multifaceted teams and budgets and implementing digital marketing efforts across diverse channels. Committed to developing sustainable solutions that propel business objectives and elevate customer engagement, owning 9-digit budgets for business transformation portfolios that met or surpassed targets.Areas of expertise include business planning; program and project management; process creation and improvement; martech; and go-to-market cycles for products, features, and services. Known for translating business and marketing requests with a common vision into compelling business cases, clear roadmaps, and resource planning; building consultative relationships at all levels based on business acumen, trust, influence, inspiration, and mentorship; and being a champion for cultural changes that increase employee engagement and business performance.

Experience

1. Senior Program and Transformation Leader

   Vanguard

   Dec 2025 — Present · Malvern, PA, US

   Lead the strategic integration of cross-functional enterprise teams to fully embed Hyper Personalization across the organization. This role is central to Vanguard’s mission of delivering deeply personalized, data-driven marketing experiences that resonate seamlessly across both digital and physical channels.Focus Areas:Client Growth & Engagement: Drive strategies that deepen relationships, increase retention, and accelerate growth through personalized experiences.Marketing Transformation: Evolve go-to-market strategies and operating models to maximize efficiency, scalability, and measurable impact.Cross-Functional Leadership: Partner across business and technology teams to streamline workflows, reduce complexity, and accelerate results.

Education

• Lewis University

  Bachelor of Arts - BA

• Lake Forest Graduate School of Management

  Master of Business Administration - MBA

Skills

• Sales Operations
• Customer Retention
• Training
• Account Management
• Business Intelligence
• Change Management
• Mobile Devices
• Marketing
• Telecommunications
• Analysis
• Wireless
• Quality Assurance
• Program Management
• Process Improvement
• Agile Methodologies
• Management
• Team Building
• Recruiting
• Business Process Improvement
• Project Management
• Customer Experience
• Contract Negotiation
• Forecasting
• Integration
• Budgets
• Cross-Functional Team Leadership
• Marketing Strategy
• Direct Sales
• Leadership
• Product Management
• Operations Management
• Strategic Planning
• Project Planning
• Enterprise Software
• Human Resources
• Team Leadership
• Vendor Management
• Strategy
• Sales
• Call Centers