Jacqueline Orozco

About Jacqueline Orozco

I’m a Cultural Strategist who turns cultural signals into brand momentum—blending data, human insight, and creative intuition to help brands show up meaningfully in the moments that matter most.With 9+ years of experience across research, analytics, and strategy, I specialize in decoding how people think, feel, and behave—then translating those insights into actionable strategies that power experiential, social, and creator-led campaigns. I don’t just surface what’s happening in culture; I help brands understand why it matters and how to respond with relevance and impact.My work lives at the intersection of culture × creativity × measurement. I partner closely with creative, social, and experiential teams to ensure cultural relevance is built into ideas from the start—and backed by frameworks that connect culture to brand lift, sentiment, engagement, and long-term brand equity.What I bring to the table:Cultural intelligence & trend forecasting across sports, entertainment, lifestyle, and digital communitiesAudience strategy rooted in behavioral insight, identity, and community dynamicsMeasurement frameworks that prove the business value of culturally resonant workStrategic storytelling that bridges raw data and bold creative expressionA balance of intuition and rigor—equal parts human-first and metrics-drivenAt my core, I’m endlessly curious—about people, platforms, and the forces shaping what’s next. I believe cultural relevance isn’t about chasing trends—it’s about understanding humans, earning attention, and creating experiences that actually resonate.Let’s connect.

Experience

1. Senior Analyst

   GMR Marketing

   Feb 2023 — Present

   Responsible for analyzing social media data to provide insights and recommendations for clients. Works closely with the strategy team to develop data-driven recommendations and create reports that effectively communicate results to clients.Duties include analyzing social media data to develop insights on performance and engagement, developing social media reporting to provide clients with regular updates on performance, managing and executing social media campaigns, and monitoring social media trends and platform updates to stay up-to-date on best practices.

Education

• Florida State University

  Bachelor of Science - BS