Jacqueline Minerd
Public Affairs Officer at NASA Glenn Research Center
- Role
- Public Affairs Officer at Nasa Glenn Research Center
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jacqueline Minerd
Writer and editor with a experience in news media, government and public relations…
Experience
Public Affairs Officer
Aug 2022 — Present
Plans, initiates, and implements comprehensive public affairs campaigns to enhance the understanding of the agency\'s programs among the general public and specialized groups and organizations• Develops and disseminates information concerning the nature and objectives of NASA programs/missions utilizing radio, television, newspapers, magazines, professional and scientific journals, still and motion pictures, posters, exhibits, and ads• Plans and coordinates strategies and tactics needed for strategic media campaigns to communicate specific topics or items of news, resulting in intended key messages reaching targeted audiences through external media• Develops communications products intended to convey story opportunities to media, such as news releases, media advisories, pitches, press kits, etc.• Serves as media relations officer and NASA spokesperson for assigned program/project or Center area. Responds appropriately to sensitive or controversial issues to promote fair and accurate news coverage• Develops and implements a social media strategy, effectively using social media venues to include to communicate the significant events and activities of assigned center, programs, projects or initiatives• Utilizes media relations principals and develops and implements the full complement of media and social products - talking points, point papers, key messages, news releases, news features, videos, b-roll, social posts, shareables, etc.• Monitors and assesses effectiveness of media relations activities and campaigns, and social and digital media efforts, to include output and outcomes and apply best practices for continued improvement
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