Jacqueline Manivone
Ecommerce Coordinator @ PAPATUI™
- Role
- Ecommerce Coordinator at Papatui
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jacqueline Manivone
An eCommerce and digital marketing strategist with a focus on DTC growth, paid social, CRM optimization, and creative that blends data with storytelling. Currently leading key initiatives at PAPATUI, Dwayne Johnson’s men’s grooming brand, driving seamless customer journeys across Shopify, TikTok Shop, Target, and Walmart while improving conversion, AOV, engagement, and retention.At the intersection of eCommerce operations, performance marketing, and brand storytelling, my work spans site merchandising, A/B testing, SEO, paid social strategy, and UGC development, supported by cross-functional leadership during major product launches. I also build end-to-end reporting frameworks using Shopify, GA4, TikTok Shop analytics, Klaviyo, and Semrush to translate insights into clear, actionable growth strategies.
Experience
Ecommerce Coordinator
Jan 2025 — Present · New York, NY, US
Education
San Diego State University
Bachelor's degree, Marketing/Marketing Management, General
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