Jacqueline M.
Crm Supervisor @Yaamava' Resort & Casino at San Manuel
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WORK HISTORY
Crm Supervisor @Yaamava' Resort & Casino at San Manuel
Develops and executes comprehensive CRM strategies to drive customer retention and loyalty, improving overall guest experience while aligning with business objectives.• Monitors and optimizes customer journeys through various touchpoints, ensuring consistent, high-qualityinteractions.• Drives email automations and multichannel campaigns (email, SMS, in-app) to increase operational efficiency, ROI,and member engagement.• Collaborates with cross-functional teams, including all marketing departments, executive team, and various otherstakeholders, to ensure seamless CRM integration across the enterprise.• Coaches and mentors, a team of Marketing Campaign Specialists (CRM Specialists) and CRM Coordinators, fosteringgrowth through individualized developments plans and succession planning for key roles.• Conduct in-depth testing, tracking, and optimization of email campaign metrics to continually improve performancewhile driving initiatives to ensure timely and effective campaign execution.• Designed fast-to-market communication strategies leveraging email, SMS, and in-app messaging to meet businessneeds, focusing on delivering engaging targeted content that fosters member loyalty.• Analyzed customer data and behaviors to identify trends and opportunities, enhancing the effectiveness of loyaltyprograms and personalized marketing efforts.• Execute creative briefs for a new campaign while working alongside the Direct Mail team to ensure mail hit homesin a timely manner.
EDUCATION
University of Denver
Masters in Communication Management, Marketing Communications
California State University-San Bernardino
Bachelor’s Degree, Mass Communication/Media Studies
Universidad de Valladolid
Spanish Language and Literature
ABOUT JACQUELINE M.
I am a graduate from the University of Denver, where I earned my master’s in Communication Management with a concentration in Marketing Communications in the fall of 2021. I received my B.A. in Mass Media Communications from California State University San Bernardino. I am currently in entertainment B2C email marketing. I am passionate about elevating my organization through email campaigns that properly convey its message to effectively reach the masses. I have about 8 years of experience in various areas of marketing communication and find enthusiasm in email marketing, B2C/B2B writing, strategic communication, media relations, and so much more.
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