Jacqueline Fields

Deputy Beauty Director, People @People Inc.

New York, NY, US

Shape the voice of one of the most recognizable lifestyle brands worldwide to elevate the platform\'s authority through a blend of strategic insight and editorial excellence. Set the bar for beauty and lifestyle journalism, marrying creativity and inclusivity across editorial touchpoints covering beauty, celebrity news, culture, and human-interest stories: Transformed into one of the most respected and commercially successful editorial franchises as a revenue-driving, advertiser-prioritized platform. Oversee full production lifecycle, from brand engagement to product selection and final layout. Collaborate with licensing, advertising, and media partners, ensuring awards monetization: Deliver editorial judgment to execute compelling, consumer-driven content across print, digital, and social. Pitch, write, and edit features and celebrity-driven stories. Apply journalistic instincts to lead exclusive interviews, generating culturally relevant content featuring the most talked-about personalities in entertainment. Direct content development to align brand voice, audience engagement goals, and emerging trends: Connect work to a broader media strategy, including a 10-year co-branded partnership with NBC’s Today show, featuring live broadcast segments and media appearances. Maintain relationships with publicists, dermatologists, and beauty professionals to create credible content. Represent People at industry events and product/brand launches with a close pulse on emerging trends: Partner with internal teams and brand stakeholders to align editorial with monetization goals, bridging content creation with business strategy.