Jacki Lukas Eovitch
Solutions Engineer | Strategic Marketing Leader | Expert in Enrollment Growth, Brand Messaging & Student-Centered Campaigns
- Role
- Solutions Engineer at Campusesp
- Location
- Kingston, PA, US
- LinkedIn followers
- 500 followers
About Jacki Lukas Eovitch
I’m a strategic marketing leader with 10+ years of experience driving brand growth, student engagement, and enrollment outcomes across higher education. Currently serving as Associate Director of Marketing Communications, I lead multi-channel campaigns that reach thousands of prospective students and families, ensuring messaging is clear, compelling, and aligned with institutional goals.My superpowers lie in brand storytelling, strategic foresight, and creating measurable impact. I’ve helped develop enrollment communication strategies that have improved conversion rates and contributed to increased student retention and yield. I bring a holistic understanding of the student journey, from awareness to alumni, honed through experience in admissions, alumni relations, and centralized marketing teams.I’m passionate about data-informed storytelling, leading cross-functional teams, and building marketing systems that scale. I thrive in mission-driven environments and am always looking to elevate brand visibility, grow enrollment, and lead innovative, inclusive marketing strategies. Areas of Expertise: Strategic Marketing • Enrollment Growth • Brand Development • Student Journey Mapping • Multi-Channel Campaigns • Messaging Strategy • Content Leadership • CRM & Email Marketing • Higher Education Marketing
Experience
Solutions Engineer
Oct 2025 — Present · Philadelphia, PA, US
As a solutions engineer, I\'ll be demoing our product and helping current customers and potential customers find the solution from CampusESP that\'s the best fit for them. Working with customers to show how our solutions help to solve their challenges is my top priority!
Education
Wyoming Valley West High School
High School Diploma, General Studies
2003 — 2007
Wilkes University
B.A., Communication Studies
2008 — 2011
Wilkes University
Master of Business Administration - MBA, Business & Leadership
2019 — 2025
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