Jacqueline Chuss
Manager of Consumer Insights @Crayola
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WORK HISTORY
Manager of Consumer Insights @Crayola
Easton, PA, US
Develop study designs, draft questionnaires, program surveys, analyze data, write reports and present findings for new toys including Young Kids line for preschoolers Bring the voice of the consumer into meetings with stakeholders, actings as a true partner to offer data-backed thought leadership and actionable insights Tested over 200 concepts, packages, and messages, both domestic and international, offering tactical insights while balancing priorities across multiple business sectors Analyze industry and consumer trends through secondary research and external sources to understand core audience needs/interests, uncovering macrotrends over fads Conduct strategic exploratory research, uncovering deeper levels of consumer understanding for new and emerging growth sectors and macrotrends
EDUCATION
La Universidad Nacional, Heredia, Costa Rica
Study Abroad, Spanish Language and Culture
Lehigh University College of Business
Master of Business Administration - MBA
Easton Area High School
High School Diploma
Temple University
Bachelor of Arts - BA, Spanish Language and Literature
Temple University
Bachelor of Business Administration (BBA), Marketing
ABOUT JACQUELINE CHUSS
I bring the voice of the consumer into the conversation and make sure that consumers are heard and have a seat at the table.While I\'ve been specializing in arts & crafts and toys research, I have experience in the entertainment/OTT/streaming, automotive, pharmaceuticals, fast food, beauty, gaming, telecommunications industries, and more. If consumers are using your products and services in their free time, or while multitasking, or even better - as part of their routines, in the attention economy, you are winning.Understanding and uncovering consumer patterns and beliefs is what I do. From uncovering the insights in a quant data set to moderating focus groups and listening to consumers directly, I can uncover the story behind the data. Obtaining my MBA allows me to understand the business circumstances as well, and recommend actionable next steps that the business can actually take while looking at the whole picture and not just the consumer.The company, the consumer, and the customer (when that differs) can all win and I\'m here to help facilitate that outcome.
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