Jacovia C.
Marketing Director the Spiggle Law Firm @The Spiggle Law Firm
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WORK HISTORY
Marketing Director the Spiggle Law Firm @The Spiggle Law Firm
Alexandria, VA, US
Leading firm-wide marketing and growth strategy for a multi-state law firm specializing in employment law.• Scaled revenue from $2M to $6M through data-driven campaigns, automation, and brand repositioning.• Managed a $600K+ marketing budget, optimizing spend across Google, Meta, and OTT channels.• Expanded firm from 1 to 3 offices, with 2 more planned for 2026.• Built internal marketing team from 1 to 5 specialists, establishing structure and KPIs.• Integrated AI and automation in intake, CRM, and client workflows using Clio Manage and Klever CRM.• Increased lead quality and conversions while reducing CPA through smart automation and campaign optimization.• Oversaw rebranding and national media campaigns that positioned the firm as a leading employment law authority.
EDUCATION
Kilgore College
Associate of Arts (A.A.)
East Texas Baptist University
Bachelor of Applied Science (B.A.Sc.)
Full Sail University
Master of Science - MS, Digital Marketing
SKILLS
ABOUT JACOVIA C.
I’m a marketing executive focused on transforming how law firms grow, compete, and scale. For over a decade, I’ve helped firms move from unpredictable lead flow to consistent, measurable revenue growth through smart strategy, automation, and leadership.At The Spiggle Law Firm, I serve as the direct of marketing, leading a $600K marketing budget, scaling firm revenue from $2M to $6M, and expanding operations from one to three offices. I built an in-house marketing department, integrated AI and automation across every stage of intake and client experience, and turned marketing into a profit-generating system.Through Klever Digital, I’ve led marketing strategy for dozens of law firms nationwide — building systems that connect creativity, data, and automation to achieve real business outcomes.Now, I’m focused on building and leading a full-scale marketing agency for law firms, where data, AI, and strategy come together to drive client growth and industry transformation.What I bring:* Proven record of scaling law firms from 6 to 7 figures* Expertise in AI and marketing automation for client acquisition* 10+ years leading creative, technical, and strategic teams* Experience building internal marketing systems from the ground up* Passion for empowering teams and brands to operate smarter, not just harderMission: Build an community that helps law firms win through innovation, efficiency, and strategy — not noise.
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