Jordan Jacobson

About Jordan Jacobson

Brands and how they communicate have become my passion as a designer and creative director in almost a decade and a half working in New York City. The challenge of discovering and developing a brand\'s voice and aesthetic is what drives me to find new, exciting solutions to the problems brands face in an ever-changing landscape.A focus on traditional and digital design practices with experience in both large and small agencies has given me the ability to balance the subtle interaction between a brand\'s identity, consumer experience and performance.I find that ideas are best expressed in a smart, realistic and visually compelling way. Much of my work is defined by a refined, contemporary aesthetic and a solid understanding of the nuances of typography, image, color and composition that help brands deliver ideas and objectives in the most direct and beautiful way possible.Specialties: creative direction, art direction, brand identity, graphic design, visual communication, advertising, layout design, web design, logo design, design thinking, design research, photography, creative pitching, social media, typography design, digital marketing, direct response marketing, brand marketing, illustration, digital design, social media marketing, design leadership, creative hiring and team building, digital marketing, marketing strategy, creative strategy, leadership

Experience

1. Creative Director, Design - Marketing

   The New York Times

   Sep 2023 — Present · New York, NY, US

   Leading the Growth Marketing design team focused on growing The Times\' enterprise-wide subscription business.

Education

• Hochschule Trier

  Kommunication Design

  2010 — 2010

• The University of Kansas

  Bachelor of Fine Arts, Visual Communications

  2007 — 2011

Skills

• Creative Insights
• Interaction Design
• Photography
• Brand Development
• Adobe Illustrator
• Visual Communication
• Layout
• Corporate Branding
• Brand Developement
• Research
• Creative Strategy
• Visual Concepts
• New Business Development
• Illustrator
• Illustration
• Advertising
• Creative Thinking
• Art Direction
• User Interface Design
• New Concepts
• Pop Culture
• Brand Equity
• Wireframes
• Color Theory
• Sketch App
• Design Thinking
• Information Design
• Design Writing
• Web Design
• Graphic Design
• Branding & Identity
• Typography
• User Experience Design
• Page Layout
• Email Marketing
• Social Media
• Indesign
• Brand Implementation
• Adobe Creative Suite
• Creative Pitching