Larry Jacobs

VP Marketing (Us Cross Border, Caribbean Banking, Client Engagement, Marketing Enablement) @RBC

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

VP Marketing (Us Cross Border, Caribbean Banking, Client Engagement, Marketing Enablement) @RBC

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Toronto, ON, CA

EDUCATION

2000 — 2001

Melbourne Business School

MBA, Marketing, Strategy

1990 — 1994

McGill University

BComm, Marketing, International Business

1998 — 2001

The University of British Columbia

MBA, Strategy, IT

SKILLS

Strategic PlanningDirect MarketingStrategic PartnershipsAccount ManagementChange ManagementMergers & AcquisitionsStrategyNegotiationMarketing ManagementMarket ResearchBusiness AnalysisCross-Functional Team LeadershipMarketing StrategyMarketing CommunicationsNew Business DevelopmentAnalyticsTelecommunicationsProduct DevelopmentBusiness StrategyMergersCompetitive AnalysisCustomer ExperienceStart-UpsProduct MarketingMarketingSegmentationMarketing ResearchProduct ManagementCustomer Relationship Management (Crm)Business DevelopmentLeadershipFinancial ServicesCrm

ABOUT LARRY JACOBS

Executive Leadership to Drive Growth.An innovative marketing executive and senior business leader, recognized for building and leading highly-engaged, collaborative teams to drive growth. Adept at developing and implementing innovative marketing strategies that meet business objectives and deliver measurable ROI. Accomplished in driving growth for industry leaders and challenger brands, leveraging over 20 years experience in the fast-paced worlds of financial services and telecom.Specialties: marketing strategy and execution, financial services, telecom, acquisition, customer and employee engagement, rebranding, product development, product management, product introduction, and driving growth

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Larry Jacobs — VP Marketing (Us Cross Border, Caribbean Banking, Client Engagement, Marketing Enablement) at RBC in Toronto, CA | Unifers