Jacob Shipley
Head of Social Media @ Benzinga
- Role
- Head of Social Media at Benzinga
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Jacob Shipley
It was dumb luck honestly.I was unqualified to even read the job description.But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over Our TikTok went from zero to over in under six months.I\'m currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we\'ve grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we\'re just getting started.I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to followers. of those followers have been kind enough to subscribe to my newsletter, Social Studies.Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”In short. I help brands build audiences, engaged communities, and raving fans.
Experience
Head of Social Media
Jan 2024 — Present
I\'m currently the Head of Social at Benzinga where I lead the best social media team in the world.So far we\'ve grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts.And we\'re just getting started.
Education
Missouri School of Journalism
Bachelor of Journalism, Advertising
University of Missouri-Columbia
Bachelor of Journalism, Advertising
Skills
- Advertising
- Feature Writing
- Video Editing
- Photography
- Adobe Audition
- Adobe After Effects
- Copywriting
- Drone Videography
- Adobe Premiere Pro
- Search Engine Optimization (SEO)
- Social Media Content
- Dslr
- Final Cut Pro
- Audio Editing
- Search Engine Marketing (Sem)
- Social Media Strategy
- Project Management
- Nikon
- Writing
- Canon
- Videography
- Sony Alpha Series
- Social Media
- Video Production
- Apple Motion
- Audio Production
- Camera Operation
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