Jacob Schumann

WORK HISTORY

EDUCATION

SKILLS

ABOUT JACOB SCHUMANN

I’m a proud University of Waterloo alumnus with a Bachelor’s degree in Global Business and Digital Arts. My background blends creativity, strategy, and technical know-how, with experience in UX/UI design, product ownership, core brand development, social media management, style guide creation, and business collateral standardization. Over the years, I’ve led cross-functional teams through the design and development of digital products and driven large-scale customer experience transformation projects. I approach each challenge with a user-centered mindset, strong attention to detail, and a passion for building purposeful, impactful experiences.Currently, I work as the Senior Marketing & Design Specialist at Cboe Canada, where I manage a variety of projects across branding, marketing, and digital communications. I oversee the creation and consistency of all branded assets, ensuring our visual identity aligns with our values and resonates with our audience. From concept to execution, I lead initiatives that bring our brand to life across print, digital, and social platforms.My role also includes managing the end-to-end logistics for a range of events—everything from virtual webinars to in-person bell-ringing ceremonies at our Toronto studio. I plan and execute social media campaigns, contribute to video production and photography, and maintain key areas of the Cboe Canada website to keep content fresh and relevant. With a focus on both strategy and execution, I take pride in delivering projects that are not only visually compelling but also aligned with broader business goals.Beyond my core responsibilities, I’m an active member of Cboe Canada’s Social Committee and the Diversity & Inclusion Committee. These roles give me the opportunity to help shape our workplace culture and support initiatives that foster a more engaging and inclusive environment.Outside of work, I’m a former varsity ice hockey goalie for the University of Waterloo Warriors. I studied abroad in England, visiting seven countries during my time there, and I continue to seek out new experiences through travel, wildlife photography, and time spent at the cottage. I also enjoy music production as a creative outlet and a way to stay inspired.