Jacob Robinson

About Jacob Robinson

COO | Co-Founder | Operator in CultureI’m Jacob Robinson — a rising junior at Clark Atlanta University, Co-Founder, and Chief Operating Officer of Friction Network — an SVOD platform redefining music television for the streaming-first generation.At Friction, I lead the operational backbone of the company — overseeing content production, team workflows, and infrastructure to scale creative output efficiently and sustainably. We’re building a brand-native media ecosystem that bridges streaming content, cultural storytelling, and artist-led IP — with monetization baked into the model from day one.I manage cross-functional execution across original programming, platform growth, and digital distribution — ensuring we can move fast, iterate quickly, and maintain brand integrity at scale. I also serve as on-camera talent, helping shape the tone of our flagship series and deepen audience engagement through authentic storytelling.We\'re not just producing content — we’re building an investable engine for the next era of music-driven media.

Experience

1. Grammy U Mentee

   The Recording Academy

   Nov 2025 — Present · Atlanta, GA, US

   As a selected mentee in the Recording Academy’s prestigious Grammy U program, I collaborate with industry professionals to deepen my knowledge of music production, content strategy, and creative development. Through workshops, mentorship sessions, and hands-on learning, I’m gaining first-hand insights into the evolving landscape of music, media, and entertainment. This experience is helping me refine my creative voice, expand my network, and develop the skills necessary to contribute meaningfully to the industry.

Education

• Clark Atlanta University

  Bachelor of Arts - BA, Mass Communication/Media Studies

• North Cobb High School

  High School Diploma

• Kennesaw State University

  Media and Entertainment

  2019 — 2024