Jacob Powers

About Jacob Powers

Results-oriented sales & marketing professional with 18+ years of revenue generation experience representing public and private Universities. Demonstrates sustained success in exceeding revenue targets through relationship cultivation and creation of integrated marketing campaigns to meet strategic goal. Delivers measurable, creative marketing solutions to drive desired outcomes for partners. Has successful track record of balancing multiple responsibilities in high pressure situations.

Experience

1. General Manager Charlotte Sports Properties

   LEARFIELD

   Jan 2018 — Present · Charlotte, NC, US

   Tasked with the day-to-day leadership of Charlotte Sports Properties, the multi-media rights holder for Charlotte Athletics. Responsibilities are management of sales and operations staff, as well as the sales strategies that have yielded consistent year-over-year growth. I am the Senior level liaison between the Director of Athletics and CSP.Directly managed multi-media platforms such as television, social, content ideation, direct production oversight of the radio network, licensing and intellectual property management along with at event impact marketing.Personally responsible for all aspects of corporate sponsorship accounts such as Coca-Cola, Truist Bank, Harris Teeter, Atrium Health, OrthoCarolina, Papa John\'s, Wells Fargo and others while simultaneously fulfilling the management and leadership duties while growing the business nearly $1 million. Notably, I signed the five largest deals in the property\'s history.

Education

• Marshall University

  B.S, Sports Management and Marketing

  2001 — 2005