Jake Perucca
VP of Marketing | Lifestyle & Outdoor Brands | Consultant
- Role
- Head of Brand & Marketing at Overland Collective
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Jake Perucca
Marketing & e-commerce leader with over 13 years of extensive hands-on and team management experience in brand, growth, and performance marketing strategies for lifestyle brands in a range of consumer goods and retail industries. Strengthening brand strategy, reducing acquisition costs, improving LTV, driving revenue growth, and building high-performing teams with P&L responsibilities. Strong believer in community building, lifecycle marketing and investment in retention strategies for efficient revenue scaling- Successfully scaled multiple global omni-channel brands from 7 to 9 figures, generating $2bn in top line revenue- Managed 22M in social media following- Ran paid programs with 8-figure annual budgets, achieving a total MER of up to 14 and ROAS of $10
Experience
Head of Brand & Marketing
Feb 2026 — Present · Bozeman, MT, US
Education
Western Michigan University - Haworth College of Business
Bachelors of Business Administration, Advertising and Promotion, Business, Economics
Macomb Community College
Associate of Applied Science, Culinary Arts, Business
Skills
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Marketing
- Technical Writing
- Photoshop
- Adobe Creative Suite
- Customer Service
- Promotions
- Microsoft Office
- Sales
- Marketing Research
- Advertising
- Leadership
- Strategy
- Online Advertising
- Market Research
- Budgeting
- Digital Marketing
- Word
- Marketing Strategy
- Process Scheduler
- Hospitality
- Volusion
- Retail
- Writing
- Social Media Analytics
- Purchasing
- Public Relations
- Indesign
- Excel
- Microsoft Word
- Customer Satisfaction
- Social Media
- Sap
- Problem Solving
- Management
- Account Management
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