Jacobo Gheller

About Jacobo Gheller

Most businesses treat marketing like a casino.They throw money at ads and social media, keep changing tactics, channels, and messaging, hoping something sticks.When it works, they don\'t know why. When it fails, they panic.Guessing wastes time, burns money, and results stay inconsistent.That\'s not strategy. It\'s random acts of marketing.Consistent growth is not random.Marketing is a system.A set of interconnected parts that must work together to function properly and produce results.The system is only as good as its inputs.I call these inputs the marketing inputs.I\'m an engineer by training, but a marketing strategist by trade.While many marketers focus on how things look, I focus on how they work.I help founders, CEOs, and marketing teams grow without guessing by refining the inputs that make marketing work:• ICP (who you are for)• Positioning (why you win)• Offer (what you sell and how it\'s packaged)• Messaging (how you explain it clearly)• Channel strategy (where to focus and what to ignore)Once those are clear, marketing becomes simpler, choices become obvious, and results become more consistent.How I work:• Ongoing advisory partnership with several sessions each month.• Strategy, reviews, and coaching for founders, CEOs, and teams.• I help you decide what to do, why it matters, and how to do it.• You and your team execute; I guide, review, and tighten the strategy based on data and what we learn in the process.I\'ve spent years leading and supporting teams at startups and Fortune 500 companies, including Johnson & Johnson and The Quaker Oats Company.My services are best suited for companies with traction where marketing still feels scattered and you want order, structure, and clarity instead of more random marketing.If you want to grow without guessing and wasting time and money, let\'s talk.Send me a DM.

Experience

1. Strategic Advisor (Marketing & Gtm Strategy)

   Bw&t Business Advisors

   Dec 2025 — Present

Education

• UCAB - Universidad Católica Andrés Bello

  Diploma in Social Media Management, Social Media Marketing

  2011 — 2011

• IESA

  Graduate courses, Marketing Specialization

  2001 — 2002

• Universidad Metropolitana (VE)

  Engineer's Degree, Civil Engineering

  1992 — 1997

Skills

• Spanish
• Brand Development
• Advertising
• Integrated Marketing
• Social Media Marketing
• Key Account Management
• Cross-Functional Team Leadership
• Start-Ups
• Marketing Strategy
• Creative Direction
• New Business Development
• Branding & Identity
• Lead Generation
• Strategy
• Negotiation
• Digital Marketing