Jacob John
Senior Digital Analytics Consultant | Adobe Analytics | AEP | CJA | Web & Mobile Tracking | GA4 Migration | Marketing Data Strategy
- Role
- Adobe Analytics Consultant at Softcrylic
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jacob John
I am a Digital Analytics Consultant with 5+ years of experience designing, implementing, and optimizing enterprise-level analytics solutions across web and mobile platforms.My expertise lies in Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA), where I help organizations transform raw behavioral data into actionable business intelligence.I specialize in:• End-to-end Adobe Analytics implementation• AEP Web SDK & Mobile SDK migrations• XDM schema design & dataset architecture• GA3 to GA4 transitions• Conversion API & marketing platform integrations• Mobile analytics for iOS & Android• Omnichannel journey reporting in CJAI work closely with product, marketing, and engineering teams to build scalable tracking frameworks, ensure data integrity, and unlock measurable business growth.My focus is simple: Clean data. Strong implementation. Clear insights.
Experience
Adobe Analytics Consultant
Oct 2024 — Present
Architected AEP Web SDK and Mobile SDK implementations across digital platforms• Designed and deployed XDM schemas, datastreams, and datasets aligned with enterprise data governance standards• Led migration from legacy Adobe Analytics to AEP Web SDK framework• Built scalable tracking architecture for web and native mobile (iOS & Android) applications• Implemented Conversion API integrations with advertising platforms including Facebook and Google Ads• Developed omnichannel reporting frameworks using CJA (Connections, Data Views, Derived Fields, Flow & Fallout analysis)• Configured and governed Adobe Launch rules, data elements, and extensions• Conducted advanced QA using Charles Proxy, AEP Assurance, ObservePoint, and Adobe Debugger• Partnered with marketing and product stakeholders to define KPI measurement strategies• Delivered strategic insights to optimize customer journeys and campaign performance
Education
St. Francis College
Master's degree
Manhattan University
Master's degree
Timpany Senior Secondary School
Middle School Diploma
Vellore Institute of Technology
Bachelor of Technology - BTech, Electronics and Communications Engineering
Vellore Institute of Technology
Bachelor's degree, Electrical, Electronics and Communications Engineering
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