Jacob Heinz
CTO & Co-Founder @ reMKTR
- Role
- Lead Media Strategy Advisor Cpg & Omnichannel Commerce at Market Performance Group
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
Experience
Lead Media Strategy Advisor Cpg & Omnichannel Commerce
Oct 2020 — Present
Advised Fortune-500 and emerging CPG brands on end-to-end media strategy, covering Amazon AMS/DSP, Walmart Connect, Target Roundel, and DTC channels. Designed data-driven media plans, audience frameworks, and test-and-learn roadmaps that lifted blended ROAS 15-30% QoQ.Built playbooks for always-on, seasonal, and launch campaigns; standardized KPIs and reporting cadences adopted across 20+ brand teams.Trained and mentored a cohort of 10+ media managers, up-skilling them in DSP bid optimization, retail media analytics, and creative best practices.Ran executive workshops to align C-suite on budget allocation, incrementality testing, and omnichannel attribution.Consulted on annual joint business plans with Amazon & Walmart, unlocking co-op funding and first-party data pilots.Streamlined vendor stack (DSP, MTA, to cut tech fees 12% while improving insight depth.Trusted partner for turning complex retail-media ecosystems into clear, profitable growth strategies.
Skills
- Marketing Strategy
- Real Estate
- Sales
- Online Advertising
- Lead Generation
- Direct Response
- Performance Based Marketing
- Mobile Marketing
- Social Media Marketing
- Sem
- Graphic Design
- Offer Management
- Logistics
- Email Marketing
- Cpa Marketing
- Ppc
- Advertising
- Data Brokering
- Website Development
- Online Marketing
- Management
- Web Development
- Media Buying
- Web Design
- Affiliate Marketing
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