Jacob Fattakhov
- Role
- Product Marketing Engineer at Texas Instruments
- Location
- Tucson, AZ, US
- LinkedIn followers
- 500 followers
About Jacob Fattakhov
As an engineer and newly promoted Product Marketing Manager at Texas Instruments, I’ve…
Experience
Product Marketing Engineer
Jun 2020 — Present
Year 1:\\\\n- Managed product marketing for a multi-million dollar portfolio of automotive grade analog devices, responsibilities included:\\\\n* Maintaining strong web presence and product pages including web content creation/promotion\\\\n* Developing technical content, product launches, campaigns, and emerging market strategies\\\\n* Directly engaging with top customers and field sales\\\\n\\\\n- Analyzed video traffic data resulting in the removal of unintended webpages, and revised strategies regarding YouTube uploads and content organization within the video portal\\\\n\\\\n- Audited over parametric cells against product datasheets to uncover over instances of outdated or incorrect data\\\\n\\\\n- Automated regular functions using Excel VBA and AutoHotkey including weekly data pulls, automatic table organizers, and single-key data collection for video auditing\\\\n\\\\nYear 2:\\\\n- Responsibilities expanded to include an additional multi-million dollar portfolio of precision audio amplifiers\\\\n\\\\n- Championed Functional Safety (FS) initiatives for the entire product line, producing FS docs to qualify new devices, iterating on a failure analysis tool, and promoting new docs on the web\\\\n\\\\n- Published content to TI.com promoting latest offerings for electric vehicles and updated chart graphics on TI.com landing pages for the entire product line\\\\n\\\\nYear 3:\\\\n- Successfully carried out a year long marketing initiative, more than doubling the rate at which customers purchase a secondary amplifier with the purchase of a hero product.\\\\n\\\\n- Responsibilities expanded to champion email marketing iniativies including A/B testing and link tracking of newsletters and promotional emails\\\\n\\\\n- Outlined five unique marketing projects designed for interns and successfully managed an intern from the Summer 2022 class\\\\n\\\\n- Became an Eastern region college recruiter including virtual sessions and on-campus visitation\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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