Jake Eckberg
Paid Media @ Gigawatt • Founder, Uncovered Sports
- Role
- Paid Media Specialist at Gigawatt Media
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jake Eckberg
Paid Search. Paid Social. Programmatic. With five years of agency experience, including two years managing and developing high-performing paid media teams — I specialize in driving results through strategic paid search, paid social and programmatic campaigns. Currently, I lead the paid search service line at Gigawatt Media in Milwaukee, managing day-to-day paid search, paid social and programmatic buys for multi-million-dollar clientele across diverse industries.Beyond paid media, I’m the founder of Uncovered Sports, a passion project I’ve grown from zero to over social media followers over the past four years. Through this journey, I’ve negotiated and secured brand deals with companies like Underdog, Sleeper, Real App, Fantrax, BetMGM and more. Our content has been featured on Forbes, Bleacher Report, ESPN, Yahoo Sports and other major outlets. We focus on real-time content, authentic reactions, and building loyal, engaged communities across social.If you’ve read this far, let’s connect! I’m always eager to chat about paid media, social strategy, or anything in between.
Experience
Paid Media Specialist
Jul 2024 — Present · Milwaukee, WI, US
1.) Leading strategy and execution across Paid Search, Paid Social, and Programmatic campaigns for clients spanning multiple industries2.) Managing anywhere from 30–40 active campaigns at any given time, overseeing thousands in daily ad spend and hundreds of thousands in annual spend3.) Owning media budget planning for clients, including forecasting, pacing, and ongoing optimizations to maximize ROI4. Helping build and grow Gigawatt Media’s paid media department—hiring, onboarding, developing SOPs, and leading internal training5.) Maintaining strong relationships with key advertising vendors, always exploring new tools and emerging resources to drive client growth6.) Refining internal processes to improve efficiency in campaign management, reporting, and cross-team collaboration7.) Collaborating directly with clients on strategic planning, campaign roadmaps, and performance reviews
Education
University of Wisconsin–Oshkosh
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2016 — 2020
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