Jacob Winfield

About Jacob Winfield

Accomplished marketing leader with over eight years of experience driving revenue growth and optimizing performance across diverse digital channels. Adept in paid media and optimization of marketing channels, I\'ve led impactful website redesigns, launched successful influencer programs, and significantly improved ROI for the organizations and customers I’ve worked with.

Experience

1. Director of Performance Marketing

   Lifeseasons

   Jan 2022 — Present

   I lead customer acquisition and drive business growth with paid media monthly budgets ranging from $100k-$1M, managing channels like TV, direct mail, paid social, and search. My efforts have increased monthly supplement subscriptions by 60%, reduced customer acquisition costs by 50% and boosted customer lifetime value by 36%. I also doubled email revenue and trained a team to sustain ongoing email marketing strategies. A key achievement includes improving sales conversion rates by 40% and enhancing external call center performance by 20%.

Education

• Brigham Young University

  Bachelor of Business Administration (BBA), Entrepreneurship/Entrepreneurial Studies

Skills

• Communication
• Microsoft Office
• Sales
• Leadership
• Public Speaking
• Project Management
• Customer Service
• Training
• Strategic Planning
• Research
• Facilities Management