Jacob Braude

Principal at ZS - Leading Applied Behavioral Insights Expertise Center

Role
Principal at ZS
Location
Charlotte, NC, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jacob Braude

Specialties: Branding, 360 marketing, CRM, digital marketing, social media, healthcare…

Experience

  1. Principal

    ZS

    Mar 2018 — Present · Charlotte, NC, US

    Helping companies and brands think differently about customer insights. We specialize in helping ZS clients solve marketing, sales and product / user experience design challenges by applying the enormous untapped potential of behavioral insights from cognitive science, behavioral economics, and experimental psychology. While the academic and public policy research in this area is extremely robust, very few companies or brands have developed the skills, processes and experience to consistently apply this data set to drive their most valuable customer behaviors. We build comprehensive, rigorous and repeatable behavioral insights solutions that not only solve the problem at hand, but help build the clients\' skills and knowledge in this emerging space, creating a significant competitive advantage for ZS clients.

Education

  • The University of North Carolina at Chapel Hill

    BA, Communications

    1995 — 1999

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Jacob Braude — Principal at ZS in Charlotte, NC, US | Unifers