Jacob Bodner

About Jacob Bodner

Marketer with nearly two decades of experience, I have worked in every aspect of sales and marketing from virtual events/webinars to print collateral. I have extensive experience with the world’s largest professional services firm helping build brand awareness and generate leads.Across every role I’ve held is a common thread: I am more than willing to roll up my sleeves and put in the extra hours needed to get the job done. Collaborating with colleagues to produce the best possible product is important to me and has been since I held my first role. A stellar asset for any organization, I have a proven ability to coordinate with everyone from top level executives to vendors to potential new clients. I consistently build the rapport needed to help groups work well together and deliver an excellent end product. Give me a call to discuss how we can work together.

Experience

1. Marketing Manager Virtual Events Strategy

   Deloitte

   Oct 2015 — Present · Columbus, OH, US

   A leader within Deloitte’s award-winning virtual events webcast program, Dbriefs. Owns the online identity and technical operations for the webcast program and instrumental in strategy, operations, best practices, communication, cross promotion, topic content/development, and lead generation strategies. •Manage the end-to-end strategy, build, and implementation of 260+ webcasts annually within ON24, Workfront, Salesforce CRM, Adobe Experience Manager/Deloitte.com, scheduling, email distribution, and analytics- Highlight: Identified efficiencies to reduce quarterly build from four to three weeks.•Oversee weekly invitation process to a subscriber list of more than 800k, including schedule and frequency- Highlight: Identified and implemented invite enhancements- Dynamic content invites: 36% registration increase | 50% attendance increase - New Monday invite: 87k new opt-ins first six months | 60% attendance conversion rate•Produce and execute all aspects of webinars being streamed to audiences ranges from to including topic development, compliance, presenting teams, content creation, technical issues, and on-air quality- Highlight: Lead producer of over 1300 webcasts attaining the confidence of senior Deloitte partners & C-suite clients to successfully present virtually.•Drive strategy, direct, and coordinate marketing activities and policies to launch new Dbriefs series- Highlight: Advisory’s new Dbriefs series, Innovation in Risk & Controls, first webcast had attendees.

Education

• University of Charleston

  Bachelor’s Degree, Business Administration

• Portsmouth High School

  High School, College/University Preparatory Program

Skills

• Word
• Program Management
• Strategic Planning
• Sales Operations
• Customer Service
• Marketing Communications
• Management Consulting
• Webcasting
• Microsoft Office
• Social Media Marketing
• Event Planning
• Powerpoint
• Microsoft Excel
• Online Marketing
• Excel
• Sales Support
• Marketing
• Microsoft Word
• Strategy
• Retail
• Customer Relations
• Marketing Strategy
• Customer Relationship Management (Crm)
• Leadership
• Market Research
• Social Media
• Event Marketing