Jacob Newton
Manager of Digital Research at Fox Sports
- Role
- Manager of Digital Research at FOX Sports
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Jacob Newton
I am currently a Manager of Digital Insights for FOX Sports. I specialize in streaming, social and web/app analytics. At FOX Sports I provide streaming and social media strategy and insights across all of FOX Sports and its properties. I work across multiple teams to report and provide analysis of FOX Sports Properties. I work with key stakeholders on strategy for social media and streaming properties. My previous role was as a Digital Analyst for the Pittsburgh Steelers, specializing in data analysis and insights for web, app and social media. I help provide insights and content analytics for a variety of departments, while helping develop the Steelers brand across all digital channels. I previously worked as an Analyst with Turner Sports Insights and Marketing. During my time I provided sports property analysis across multiple platforms (digital, linear, TVE) and for multiple departments (Marketing, PR, Ad Sales). Prior to working at Turner, I attended the University of Massachusetts Amherst and received my Masters of Science in Sports Management. For my undergraduate degree I attended Iowa State University and received a Bachelor of Science in Finance. I have previous experience working at the Iowa Sports Foundation, a non-profit who organizes and runs Olympic style sporting events for all ages. Through this I was exposed to a variety of experiences such as: event management, marketing, sponsorship, and customer service. I’m an effective communicator who possesses a strong work ethic and the ability to go above and beyond what is required to get the job done.
Experience
Manager of Digital Research
Nov 2021 — Present · Pittsburgh, PA
Work with FOX Sports digital team to provide streaming and social media analytics across FOX Sports properties• Analyze FOX Sports Properties across website, app, and social media (Facebook, X, Instagram, YouTube, TikTok)• Report insights and demographic analysis for NFL, Men’s & Women’s World Cup, MLB, College Football, and more• Compile comprehensive monthly project, providing analysis of streaming and all 34 FOX Sports social properties • Create regular streaming and social reports to provide best practices and strategies to implement for high-level execs • Collaborate with FOX Sports marketing and ad sales teams to provide analysis and demographics of ad campaigns• Manage intern, providing guidance of digital sports industry, collaborate and delegate tasks and projects
Education
Iowa State University
Bachelor’s Degree, Finance, General, Minor in Sports and Recreation
2013 — 2017
Cedar Falls High School
High School
2010 — 2013
Isenberg School of Management, UMass Amherst
Master of Science - MS, Sport Management
2017 — 2018
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