Jacob Yosafat

About Jacob Yosafat

I\'m deeply passionate about the power sharing a drink has to tap into the potential of communities, be it at moments of togetherness, fandom, resilience or jubilation. I relish being at the forefront of answering the big questions surrounding getting the right beverage to the right person at the right moment around the world.Each day is a new opportunity to explore further frontiers for data’s ability to help solve strategic challenges in the BevAlc space. My focus is distilling (pun very much intended) large info sets into key insights that can be interpreted by all stakeholders. I\'m adept at seeing patterns in complex systems and developing them into actionable business intelligence. I\'m excited to continue my career in the constantly evolving global BevAlc landscape, grow my skillset and network in this space!

Experience

1. Director, Commercial Performance Analytics

   Diageo

   Nov 2021 — Present · New York, NY, US

   Leading a Commercial Performance Analytics team comprised of five direct reports on-shore as well as collaborating with an off-shore Global Advanced Analytics pod in the commercialization of Diageo\'s US Spirits agenda (strategic big bets, innovations, channel priorities, etc.). Doing so through the deployment of hundreds of millions of model-derived, business-augmented distribution, display and menu standards for Diageo’s portfolio of spirits brands in both the Off and On-Premise trade channels. • Working with my direct reports, commercial field colleagues and leadership to cultivate insights out of billions of points of data spanning sales depletions, Nielsen, NABCA, Trax photograph surveys and our Every Day Great Execution (EDGE) standards. • Serving as a critical thought partner to cross-functional teams including commercial, finance and brand marketing senior leadership. Crafting strategic, headline analytics to guide Diageo’s portfolio strategy for a US spirits business with $6 billion in annual revenue. • Contributing key analyses to M&A and integration efforts, including 21 Seeds Tequila’s valuation, Mr Black Coffee Liqueur’s 10-year growth plan post-acquisition, the incorporation of Aviation Gin into Diageo’s route-to-market, and the relaunch volume sizing for Astral Tequila. • Steering my team and Diageo’s Global Data & Technology teams on dashboard reporting design and automation, leveraging SQL, Python, Alteryx, PowerBI, PowerApps, Azure and Databricks.

Education

• Carnegie Mellon University

  Bachelor of Science (BS), Business Administration: Marketing Track, Additional Major in Ethics, History and Public Policy

  2008 — 2012