Jacob Vanwinkle
Program Manager & Content Strategist @ Amazon Books
- Role
- Program Manager & Content Strategist at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jacob Vanwinkle
Product Marketer and Program Manager.Things I do: Self serve my own data in SQL; provide tailored, ad-hoc reporting to my stakeholders; manage and optimize marketing campaigns at scale, overseeing a budget of $XX Million (which will scale to Million in 2025); influence, collaborate and partner with our tech and product teams to both create and implement new core product features (internal tools); partner, lead and influence data and analytics teams in the process of building automated, self-service reporting for our retail teams; work internationally with world-wide team members; write and contribute to narratively driven business documents; communicate with senior leadership; own and deliver on highly ambitious yearly goals; partner with machine learning engineers to help in the creation, experimentation and deployment of ML models (and work on their go-to-market strategy); write customer-facing copy; lead high risk projects from intake to launch. What I’ve done before: Take programs from 0-1; learn by doing, and hit the ground running; create functions from scratch to fill gaps; recruit world class data science teams; resourcing; project management; learned technical skills in a short amount of time. Technical Skills: Python, R, SQL(BigQuery, Redshift, Postgres)Tableau, Advanced Excel.
Experience
Program Manager & Content Strategist
Mar 2025 — Present · Seattle, WA, US
Leading content strategy and product launch readiness for the Managed Publishing Operations and Publisher Experience programs @ Amazon books.My day-to-day- Managing complex projects and programs in a highly matrixed company- Navigating ambiguous situations; connecting technical and non-technical stakeholders- Leading product launch readiness stand-ups- Writing Publisher (customer) facing copy and communications- Using SQL to track content performance and project KPI’s- Delivering on cross-team, Org wide goals- Looking around corners; preventing risk- Reporting on project status and goals.
Education
WSU - Edward R. Murrow College of Communication
Bachelor's degree, Strategic Communications: Public Relations
2014 — 2018
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