Jacob Smith
Marketing Consultant @UMN Carlson School of Management
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WORK HISTORY
Marketing Consultant @UMN Carlson School of Management
Minneapolis, MN, US
Client: Davanni’s. Delivered marketing audit uncovering value drivers and brand perception; developed executive recommendations across digital outreach, SEO, and customer engagement targeting 5% revenue lift- Client: Radius Manufacturing Solutions. Conducted brand positioning review and identified messaging gaps; designed unified brand narrative, value proposition, and storytelling framework adopted by leadership to align sales and marketing. Recommendations adopted by leadership to realign sales and marketing functions, enabling stronger market penetration
EDUCATION
The University of Edinburgh
Master of Science - MSc
Luther College
Bachelor of Arts - BA, Political Science and Government, Cum Laude
UMN Carlson School of Management
Master of Business Administration - MBA
ABOUT JACOB SMITH
Currently pursuing an MBA at the University of Minnesota, I am an Adjunct Faculty Instructor at Dunwoody College, specializing in the Ethics of Artificial Intelligence. My core competencies include critical thinking, strategy, effective communication, and organizational skills. My role at Dunwoody College allows me to leverage these abilities while imparting critical knowledge on ethical decision-making in AI. At Life Time Inc, my responsibilities extend to developing tennis programs that foster community and player development, reflecting my commitment to creating inclusive and engaging environments. This role, coupled with my academic pursuits, highlights my dedication to continuous learning and my ability to adapt and contribute to diverse teams.
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