Jacob Skinner
Experienced Product Marketing Manager | Innovating Go-to-Market Strategies | Driving Growth & Brand Development | Skilled in Customer Engagement, Communication, and Relationship Management in the Retail Industry
- Role
- Digital Merchandise Manager at Holland America Line
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Jacob Skinner
Experienced and results-driven Product Marketing Manager with a proven track record of success in the technology industry. Adept at developing and executing innovative strategies to drive business growth and enhance brand visibility. Skilled in crafting impactful communication plans, shaping go-to-market strategies, managing customer relationships, and building strong brand identities. Recognized for the ability to translate complex ideas into clear, compelling messages that resonate with diverse audiences and deliver measurable outcomes. Passionate about leveraging data-driven insights to optimize marketing initiatives and create meaningful connections between customers and products. Known for fostering collaboration across cross-functional teams and maintaining a steadfast commitment to excellence in every aspect of marketing management.
Experience
Digital Merchandise Manager
Sep 2024 — Present
Develop and implement effective merchandising strategies and web experiences for enhanced promotion and product visibility to drive increased digital sales and conversion• Collaborate with various teams to align merchandising efforts with promotional campaigns and product launches• Utilize data to analyze current performance and identify A/B testing and optimization opportunities• Ensure accurate, up-to-date promotional and product details across the site• Contribute to SEO efforts by optimizing site content for search engine visibility• Collaborates with engineering, product, and UX/UI teams on new site features and components• Employs technical and design skills along with digital interaction knowledge to ensure effectiveness and consistency in digital experiences• Maintains consistent brand design and functional experience by adhering to style and format guidelines and other digital standards
Education
University of Washington
Political Economy
2008 — 2011
Skills
- Team Management
- Communication
- Fast-Paced
- Leadership
- Legal Research
- Management
- Forecasting
- Sales Operations
- Customer Service
- Marketing
- Project Management
- Relationship Management
- Social Media
- Collaboration
- Critical Thinking
- Microsoft Office
- Sales
- Time Management
- Marketing Research
- Team Leadership
- Crm
- Political Science
- Marketing Strategy
- Training
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