Jacob Schum
Copy Manager | Creative Leader
- Role
- Copy Manager at Newell Brands
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Copy Manager
Sep 2019 — Present
Led creative copy strategy across 9+ global brands including Crockpot, Calphalon, Mr. Coffee, FoodSaver, Rubbermaid, Ball Canning, Oster, and Sunbeam, ensuring a cohesive brand voice across digital, packaging, retail, and campaigns-Directed and mentored a 5+ person copy team, setting creative standards, optimizing workflows, and serving as final brand voice authority-Spearheaded AI implementation across copywriting workstreams, including brand voice bots, claims development, SEO-optimized content generation, and AI-assisted product naming—scaling output while protecting brand integrity-Concepted and led execution of integrated campaigns spanning packaging, in-store, email, video, and social media-Oversaw SEO-driven product and brand content for DTC and retail platforms, aligning performance goals with brand storytelling-Led copy strategy for brand refresh initiatives, modernizing tone and messaging as part of broader rebranding efforts
Education
Syracuse University
BA, Advertising, Anthropology minor
2007 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.