Jacob Smedley
SEO Specialist
- Role
- Senior Seo Manager at VML
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jacob Smedley
Senior SEO specialist with vast experience in content and technical SEO for websites of all sizes. This experience is composed of roles in corporate/in-house, agency, and as a business owner. I\'m blessed to have compiled an extensive portfolio containing multiple Fortune-500 brands. I manage SEO specialists, copywriters, and web developers in the US and abroad. I enjoy collaborating across marketing disciplines, and above all, wow\'ing clients with results.
Experience
Senior Seo Manager
Nov 2018 — Present
VML is part of WPP Group: the largest ad agency in the world. I lead all SEO initiatives for Honda & Acura (American Honda Motor Company). I assembled a team to complete a small SEO project in a very short amount of time. We earned (and properly communicated!) a significant positive Search improvement from that project. This earned us a large yearly contract. I love explaining technical SEO concepts to key stakeholders in a way they can understand and get excited about!I have the privilege of managing talented Senior SEO Specialists while aligning with DEV, Product, Copy, Strategy, and Account teams. Results include 73x non-branded keyword traffic year-over-year. Organic search alone contributes 33% of all site conversions.Clients I\'ve improved Search performance for include: American Honda Motors (Acura & Honda), Principal Financial Group, The Dow Chemical Company, Idemia (TSA PreCheck), Proctor & Gamble, Independence Blue Cross, Boehringer Ingelheim (Heartgard & OFEV), NewYork-Presbyterian (Och Spine Hospital), Altisource Portfolio Solutions, Mutual of Omaha, Invisalign, HSBC Bank, Humanscale, and more.Key skills include: keyword research, SEO audits, SEO reporting, defining scopes and pitching SEO, on-page and off-page SEO, custom Schema, technical SEO for large websites, local SEO for small websites, basic knowledge of Javascript, CSS, and HTML, leveraging AI for workstream efficiency, working effectively with teammates in different disciplines.Key software and tools include: Ahrefs (and other similar tools such as SEMRush, PiWik, and more), Google Search Console, Google Analytics (GA4 and UA), Adobe Analytics, Screaming Frog, BrightEdge, AI tools such as GPTo and Bard, and many more.
Education
Texas State University
Bachelor's of Applied Arts and Sciences
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