Jacob Peterson
Media Analytics Specialist at Nationwide
- Role
- Paid Media Analytics Specialist at Nationwide
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Jacob Peterson
Currently a Paid Media Analytics Specialist with NationwideSpecialties: Paid Media, Social Media, Marketing Analytics, Sponsorships, Agency Partnerships, Marketing Mix ModelingExperienced with: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, Pinterest Ads, Adobe Audience Manager, Adobe Analytics, Beckon, Liveramp, Smartsheets, monday.com, Google Analytics, Datorama, PowerBI, DataBricksEmail: j••••••••@gmail.com
Experience
Paid Media Analytics Specialist
Jun 2023 — Present · Columbus, OH, US
Paid media analytics lead for P&C side of the business.Responsible for monthly / ad-hoc campaign reporting with insights and optimization recommendations.Also working on Mixed Media Modeling and attribution to show marketing contribution to sales / binds.
Education
Marysville High School
High School Diploma
2012 — 2016
The Ohio State University
Sports Industry, Business
2016 — 2020
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