Jacob Peterson

Media Analytics Specialist at Nationwide

Role
Paid Media Analytics Specialist at Nationwide
Location
Columbus, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jacob Peterson

Currently a Paid Media Analytics Specialist with NationwideSpecialties: Paid Media, Social Media, Marketing Analytics, Sponsorships, Agency Partnerships, Marketing Mix ModelingExperienced with: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, Pinterest Ads, Adobe Audience Manager, Adobe Analytics, Beckon, Liveramp, Smartsheets, monday.com, Google Analytics, Datorama, PowerBI, DataBricksEmail: j••••••••@gmail.com

Experience

  1. Paid Media Analytics Specialist

    Nationwide

    Jun 2023 — Present · Columbus, OH, US

    Paid media analytics lead for P&C side of the business.Responsible for monthly / ad-hoc campaign reporting with insights and optimization recommendations.Also working on Mixed Media Modeling and attribution to show marketing contribution to sales / binds.

Education

  • Marysville High School

    High School Diploma

    2012 — 2016

  • The Ohio State University

    Sports Industry, Business

    2016 — 2020

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Jacob Peterson — Paid Media Analytics Specialist at Nationwide in Columbus, OH, US | Unifers