Jacob P.

Founding Partner @Aplo Group

Montreal, QC, CA

Co-founder of Aplo Group, a marketing firm specializing in performance marketing for DTC brands. Our core services include email/SMS, paid social and search, and financial modeling and forecasting. Oversee the implementation, development, and execution of comprehensive growth strategies across our DTC partner brands. Responsibilities include client marketing strategy, creative/brand/copywriting/content strategy, client onboarding, partner ecosystem and integrations, team management and training, recruitment, data management, operations, and finance. Experience working alongside a wide range of 7-8 figure e-commerce brands in the clothing/apparel, CPG, and subscription verticals to improve customer retention (LTV) metrics, track omnichannel performance, and scale growth and revenue through high-profit sales channels.