Jacob Nichols

About Jacob Nichols

Most companies aren’t failing because they lack data, they’re failing because they can’t make use of it fast enough. What looks like a latency issue, a scale bottleneck, or a failing AI project is often just a symptom of a deeper architectural problem: the systems weren’t built for the speed of modern business. My role is to work with the people responsible for changing that. I partner with executives, architects, and operators who are staring down the same realities across industries- Machine learning models that are stale by the time they hit production- Dashboards that refresh slower than decisions need to be made- Data pipelines duct-taped across cloud services, tools, and legacy systems- Infrastructure that buckles under modern concurrency. Backed by SingleStore, I’ve been fortunate to engage with some of the most forward-thinking teams tackling these challenges at scale. Not with band-aids. But with unified architectures built for performance, not patchwork. I’m not here to sell licenses. I’m here to uncover the root of execution drag, and help technical and business leaders collapse time between data and action. If your team is serious about rethinking the backbone that supports your real-time decisions, AI strategy, and long-term scale, then we have something to talk about. And it won’t sound like a sales pitch.

Experience

1. Regional Demand Generation Leader

   SingleStore

   Mar 2025 — Present

   Driving demand generation efforts across all industries, with a strong focus and expertise in AI/ML, Retail, AdTech, MarTech, Financial Services, and Gaming. Engaging senior executives (C-suite, VPs, and Directors) to position SingleStore as the go-to hybrid database for high-performance data infrastructure and AI readiness. Leading targeted outbound prospecting efforts, leveraging industry-specific messaging to secure high-value meetings. Aligning data infrastructure solutions with industry pain points, helping organizations overcome data silos, improve query performance, and enable real-time decision-making. Addressing business-critical challenges like real-time analytics, scalability, total cost of ownership (TCO) reduction, and AI-driven workloads. Collaborating cross-functionally with marketing, sales, and engineering teams to optimize engagement and conversion strategies.

Education

• Spokane Falls Community College

  General Education