Jacob Hobrock
Sr. Marketing Specialist, Regional Marketing Strategy at Cox Communications
- Role
- Sr Marketing Specialist, Regional Marketing Strategy at Cox Communications
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Jacob Hobrock
Sr. Marketing Specialist with a demonstrated history in sponsorship and local field marketing. A Marketing Manager over (4) central-region markets at Cox Communications.
Experience
Sr Marketing Specialist, Regional Marketing Strategy
Jan 2025 — Present · Oklahoma City, OK, US
Strategic Campaign Development & Execution: Directed integrated marketing campaigns for internet, mobile, and TV products, creating over 300 multimedia assets in collaboration with cross-functional teams and external agencies to enhance brand equity and market visibility. Influencer & Social Media Marketing: Designed and launched Cox’s first influencer marketing initiatives, partnering with 25+ professional athletes and content creators. Achieved 6M+ impressions, 600K+ engagements, and a 17% average engagement rate, significantly expanding digital footprint and consumer sentiment. Sponsorship & Experiential Marketing: Managed six-figure regional sponsorships and 50+ annual consumer-facing activations, aligning experiential marketing strategies with target audience insights to drive engagement, loyalty, and subscriber acquisition. Performance Analytics & ROI Optimization: Developed KPIs, tracked campaign ROI using tools like Google Analytics and internal CRM dashboards, and optimized channel performance to exceed growth and retention benchmarks. Budget & Project Management: Oversaw a seven-figure marketing budget with full P&L responsibility. Streamlined vendor relations, improved spend efficiency, and ensured alignment with organizational objectives and compliance protocols. Cross-Functional Leadership: Collaborated with product, creative, legal, and media buying teams to execute omnichannel strategies, synchronize go-to-market timelines, and support national and regional brand initiatives.
Education
Southern New Hampshire University
Master's Degree, Sports Administration
2013 — 2014
Oklahoma State University
Bachelor of Science, Business Administration; Sports Management
2007 — 2011
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