Jacob Hall

Market Intelligence Analyst @Ecofasten

Salt Lake City, UT, US

Developed insights into the residential solar PV industry through both qualitative and quantitative research, with the results packaged in a user-friendly manner for use at EcoFasten and Enstall.• Formulated a method of measuring market share using internal sales data combined with industry reports and product level metrics, and eventually leading a similar collaboration across all Enstall business units.• Revealed underperforming products through extensive product gap analysis, worth over $1.7 million in accessory parts alone, and produced targeted plans to increase share-of-wallet at the account level.• Evolved the hosting of quarterly business reviews with clients by building an analytics tool which granted instant access to data and saved the sales team hours in presentation preparation per client.• Assembled an interactive resource on the US residential solar market by state that depicted contrasts in government policies, market statistics, and product related information for EcoFasten’s sales team.• Published an internal market research newsletter focused on pivotal developments within the residential solar industry, paired with analysis of company data to illustrate ramifications to the business.• Marshalled a capital planning study on warehouse investment, simultaneously considering growth over five years while condensing from four to three warehouses and keeping national two-day shipping coverage.• Furnished research on competitor products in collaboration with the marketing & product management team, enabling better informed product development decisions and more precise knowledge for sales campaigns.

University of Florida

Bachelor of Arts - BA

University of Florida - Warrington College of Business

Master's degree