Jake Cotten

About Jake Cotten

Digital Marketing and Web Strategy Leader with 12+ Years of Experience I…

Experience

1. Digital Marketing Manager

   Cisco

   Jan 2022 — Present

   Overall, my goal as a Digital Marketing Strategist is to create a comprehensive, integrated approach to demand generation, trials, demos, chat, login strategy, and e-commerce that optimizes the customer experience, maximizes conversions, increases engagement, and drives revenue growth for our SaaS products. As a Digital Strategist at Cisco, my responsibilities include: • Developing and executing a demand generation strategy that drives awareness, interest, and consideration of our SaaS product offerings among target audiences. • Creating and managing trials and demos of our SaaS products, ensuring that they are effective in converting prospects into paying customers. • Optimizing our chat platform to increase engagement and conversions with prospects and customers, leveraging chatbots and other technologies to provide timely, personalized support. • Collaborating with cross-functional teams to create compelling content and marketing campaigns that align with the SaaS lifecycle, from acquisition to retention. • Analyzing data and metrics to measure the effectiveness of our demand generation, trials, demos, chat, and commerce initiatives, and making data-driven recommendations for improvement. • Staying up-to-date with industry trends, best practices, and emerging technologies to ensure that our SaaS offerings remain competitive in the marketplace.