Jacob Cokely
GTM & Partner Strategy | Principal BD | AI, Data & Cloud Services | Demand Gen & Program Growth
- Role
- Global Services Principal, Scale Business Development (Gtm & Demand Gen Focus) at Amazon Web Services (AWS)
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Jacob Cokely
AWS | Alliances | Sales | ISVs | GSI/SI/MSP | SaaS | Migrations | AI | Machine Learning | Analytics | Services I\'m a Principal in Business Development leader with a focus on GTM strategy and demand generation for commercial services, including support, training, security, and professional services. I work cross-functionally across product, sales, marketing, and partner teams to drive scalable adoption and long-term customer success. My background spans partner ecosystems, program development, and post-sale growth strategy - working closely with SIs, MSPs, ISVs, and GSIs and AWS teams to build repeatable GTM plays that support AI, data, and cloud-native workloads. I\'m passionate about making complex offerings accessible and impactful through clear positioning, ecosystem leverage, and scalable programs. I thrive at the intersection of product, partners, and revenue, and I\'m especially energized by opportunities to help customers adopt and succeed with modern AI and analytics platforms. Core strengths-GTM Strategy & Execution-Partner & Channel Programs-Demand Generation-Services and Solution Development-AI, Data, Analytics & Cloud Ecosystems
Experience
Global Services Principal, Scale Business Development (Gtm & Demand Gen Focus)
Oct 2024 — Present · Irvine, CA, US
As a Principal on the Scale Business Development team, I lead go-to-market strategy and demand generation efforts across professional services, support, training, and security offerings. I work cross-functionally to accelerate customer adoption and long-term success for high-growth AI, infrastructure, and cloud-native workloads. What I do-Drive GTM for commercial offerings including professional services, customer support plans, technical training, and security services-Lead demand gen initiatives and develop scalable growth programs-Align with product, marketing, sales, and delivery teams to craft compelling value propositions and solutions-Develop campaigns to increase awareness and adoption of support, training, security, and services-Enable field teams with tools and playbooks to drive pipeline for high-impact services
Education
California State University, Fullerton
Master of Business Administration (MBA)
California State University, Fullerton
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
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