Jacob Buxton
E-commerce Manager @THG Ingenuity
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WORK HISTORY
E-commerce Manager @THG Ingenuity
Manchester, GB
Key Responsibilities- Developed expertise in THG’s e-commerce solutions, delivering tailored strategies and fostering strong client relationships- Created data-driven trading and marketing strategies aligned with business objectives and best practices- Managed the customer cycle, coordinating cross-channel activities and optimising performance through tailored promotions and 360-degree activations- Conducted site audits for CRO and UX/UI improvements, collaborating with executives and developers to implement and track optimisations- Worked with performance marketing teams to execute strategies, optimise ROI, and manage budgets and COS- Delivered performance reports with actionable insights to drive growth and retention- Led and mentored teams, delegating tasks effectively to enhance outcomes for clients and the team.Key Achievements- Awarded for ambition and decisiveness at the 2023 Category All Hands; recognised as a collaborative team player and caring leader- A key manager in the CPG Performance & Marketing team, winning \'Team of the Year\' in 2023.Mentored two team members to promotions from Executive to Senior Executive- Led end-to-end site development and trading strategy for a wellness brand, generating £330k on launch day and £2.1m in the first year, leading 20+ country expansion and roll out of two additional D2Cs- Drove 15% YoY revenue growth for a client across Cyber through a 360 marketing strategy. Used \'out-of-the-box\' thinking across eCRM to achieve 31% YoY growth and 28% CVR (+12ppts YoY)- Identified a re-branding opportunity for a client leading the campaign that increased units sold by 350% to RC and grew site AOV by 7%- Ran a unique Christmas competition in partnership with Fortnum & Mason, driving a 5% AOV increase vs target and a 64% boost in database sign-ups vs. the previous period- Collaborated with the subscription team to evolve the product offering, increasing CLTV and reducing churn.
EDUCATION
Queensbury Sixth Form
A Level
The Manchester Metropolitan University
Bachelor's degree, Business Management
ABOUT JACOB BUXTON
Dynamic and results-driven e-commerce professional with a proven track record of driving growth and delivering brand success in the competitive digital landscape. Passionate about leveraging data-driven insights and innovative test-and-learn strategies to refine product offerings, craft impactful marketing campaigns, and create exceptional user experiences that fuel long-term growth.Skilled in key digital marketing channels—SEO, paid search, social media, and email—I excel at integrating these into cohesive 360-degree strategies that deliver measurable results. A natural leader with a talent for building strong relationships and driving cross-functional collaboration to exceed business objectives.I’m motivated to bring my energy, expertise, and dedication to make a meaningful impact on any organisation’s digital success.
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