Jacob Bryce

About Jacob Bryce

I believe in helping people—plain and simple. Whether it’s a dealership team trying to close more sales or a farmer staring down a costly repair, I care deeply about doing what I can to support their success. That mindset has shaped every part of my work. As the Founder and President of Machinery Scope, I’ve spent the last decade building risk management solutions that give equipment owners and dealers real peace of mind. Backed by my own farming roots and years in dealership leadership, I understand the challenges people face—and I’m committed to offering tools that are flexible, fair, and make a real difference when it counts. Before starting Machinery Scope, I worked in used equipment sales and management at Midwest Machinery Co. and launched my career with Titan Machinery. Along the way, I’ve built teams, led change, and worked with incredible people across the ag and construction equipment industries. I hold a BBA from North Dakota State University, focused on Management and Ag Economics. I’m proud to serve this industry. I’m even more proud to help good people build better businesses, protect their investments, and sleep better at night.

Experience

1. Founder and President

   Machinery Scope

   Nov 2013 — Present · Alexandria, MN, US

   Machinery Scope is an independent and non-biased business built on our reputation of premier risk management solutions for farm and compact construction equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. Our value is uniquely derived from our farm operations, dealer experiences, and a desire to provide the best possible customer experience in the industry. We are passionate about adding value and peace of mind to the way you buy, sell, and manage your farm equipment investments. We mitigate the risk by offering extended warranty plans, inspection reports, and professional equipment appraisal services. Machinery Scope offers our services to dealers, auction companies, industry professionals, farmers, and more.

Education

• North Dakota State University

  Bachelor of Business Administration (BBA)

  2004 — 2008

Skills

• Product Development
• Business Development
• Sales
• Team Building
• Account Management
• Leadership
• Business Planning
• Strategic Planning
• Sales Management
• Agribusiness
• Management