Jacob Bergsten
Manager, Analytics and Business Intelligence @Hockey Canada
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WORK HISTORY
Manager, Analytics and Business Intelligence @Hockey Canada
Toronto, ON, CA
EDUCATION
Utrecht University
Exchange Program
Alberta School of Business, University of Alberta
Bachelor's degree, Operations Management & Data Analytics
ABOUT JACOB BERGSTEN
As Manager of Analytics & Business Intelligence at Hockey Canada, I lead national data infrastructure and reporting strategy, transforming insights from annual participants into actionable growth strategies. Since 2022, my work has driven a 30% increase in women and girls playing hockey, 12% growth among men and boys, and improved retention across diverse participant groups.I build and manage 80+ Power BI reports across all business units, specializing in data governance, CRM strategy, participant lifecycle analytics, and digital analytics. I create scalable reporting systems that turn complex data into clear intelligence, empowering executive leadership to make data-driven decisions that shape the future of the sport.
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