Jacob Baker

About Jacob Baker

I\'m a Martech leader with over a decade of experience designing and delivering scalable analytics and digital experience solutions. As a Analytics and Experimentation Engineer at Further, I help enterprise clients navigate the evolving digital landscape—architecting systems that are not only data-rich and privacy-compliant, but also strategically aligned to business goals.My background spans consulting, finance, and retail, with deep technical expertise in Adobe Experience Cloud (Analytics, CJA, RTCDP), tag management, and consent platforms like OneTrust and TrustArc. From building enterprise-level measurement frameworks to leading agile teams through digital transformation, I bring a balance of technical fluency and strategic insight.Whether I’m deploying marketing tags, aligning stakeholder KPIs to analytics strategy, or mentoring teams on Martech best practices, I’m always focused on delivering clarity, efficiency, and value.Let’s connect if you\'re looking to create a smarter Martech stack, optimize digital measurement, or explore data-driven ways to enhance the customer journey.

Experience

1. Senior Analytics & Experimentation Engineering Lead

   Further

   Aug 2025 — Present · Cleveland, OH, US

   Lead Architect and SME for the Adobe Experience Cloud ecosystem. I specialize in bridging legacy data stacks with modern real-time platforms, focusing on the strategic migration from Adobe Analytics to Customer Journey Analytics (CJA) and Adobe Real-Time CDP.Key Expertise & ImpactCDP Transformation: Orchestrated the end-to-end migration of a major client from Treasure Data to Adobe Real-Time CDP and CJA, unifying fragmented customer profiles into the Adobe ecosystem.AEP Architecture: Directed the integration of third-party data from Snowflake into Adobe Experience Platform (AEP), leveraging XDM schemas for real-time activation.Implementation Leadership: Manage global data collection via Adobe Experience Platform (AEP) Tags (formerly Adobe Launch). Authored the implementation roadmap for custom extensions to streamline the AA-to-CJA transition.Experimentation & Compliance: Drive full-funnel optimization using Adobe Target while ensuring data privacy through deep Consent Management Platform (CMP) integrations.

Education

• Ohio University

  B.S Ed., Integrated Language Arts

  2005 — 2009

Skills

• Online Marketing
• Blogging
• Cms
• Facebook
• Social Media
• Web Marketing
• Advertising
• Journalism
• Joomla
• Content Management
• Web Content Management
• SEO
• Wordpress
• Aspdotnetstorefront
• Customer Service
• Inside Sales
• Digital Copywriting
• Microsoft Office
• Web Design
• Html
• Retail
• Windows
• Microsoft Excel
• Writing
• Sales
• Oracle Web Center Sites
• Fatwire
• Smarthouse
• Adobe Experience Manager