Jaclyn Sparks

About Jaclyn Sparks

With over fifteen years of experience in digital marketing, I have developed and executed impactful integrated marketing campaigns that drove demand generation, brand awareness, and thought leadership for various B2B and B2C organizations. As a Google AdWords Certified professional, I have overseen the growth and effectiveness of paid, owned, and earned digital footprint, including digital, search, and social tactics for multiple product lines and business verticals.In my most recent role as a Digital Marketing Manager at Mac Papers and Packaging, I was responsible for the strategy, execution, support, and maintenance of on and off-line marketing tactics, such as email marketing and automation, conversion rate optimization, and user experience. I collaborated with leaders and teams across different business lines, and leveraged my working knowledge of technical SEO to enhance the website performance and rankings. I also championed marketing automation efforts for developing qualified marketing leads and accelerating personalized marketing efforts.

Experience

1. Digital Marketing Director

   Cfi Marketing

   Dec 2024 — Present

Education

• Indiana State University

  Bachelor of Science, Public Relations, Advertising, and Applied Communication

  2002 — 2006

Skills

• Direct Mail
• Event Planning
• Customer Service
• Organization
• Inserts
• Email Marketing
• Public Relations
• Advertising
• Social Media
• Social Media Marketing
• Marketing
• Marketing Communications
• Salesforce.com
• Online Advertising
• Direct Marketing
• Strategy
• Marketing Strategy
• Graphic Design
• Html
• Google Adwords