Jaci Petrock
Director of Marketing, Corporate Sales & Wellness @Crunch Fitness CR Fitness Holdings, LLC
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WORK HISTORY
Director of Marketing, Corporate Sales & Wellness @Crunch Fitness CR Fitness Holdings, LLC
Created the Corporate Marketing, Sales and Wellness program which was rolled out to all Crunch locations nationwide.• Partner with major employers in Florida and Georgia to implement corporate Health and Wellness programs.• Developed the Crunch Fitness Perks program to create partnerships with local businesses to increase revenue.• Manage corporate relationship solicitations and closure of partnership and service of accounts. • Plan and lead major company events to include grand openings, anniversaries, and community events.• Negotiate all trade partnerships with large organizations; including the Tampa Bay Rays, Lightning, Buccaneers, Florida Aquarium, Atlanta Gladiators, and other organizations. • Oversee the company’s community positioning to build brand awareness in partnership with the marketing and social media departments. • Oversee Marketing, Sales and Wellness team for large corporate and Perks partnerships; manage and coach team.• Train team members, and oversee FL and GA locations for corporate sales; maintain a minimum of 18% total company sales per month. • Responsible for HR and employee relations for Corporate Marketing, Sales & Wellness team.• Manage budget and develop recap reports for owners and investors. • Negotiate lower costs and free sponsorship partnerships with large organizations to reduce cost.• Coordinate community involvement through donations and local charities support. • Provide field reports to owners to ensure 100% customer satisfaction and the ability to forecast and exceed sales goals.Successes:o Increased corporate sales average price-point by 28% over four years. Grew event participation from 0 to 240 annual events.o Increased lead solicitation by 20% and increased closed business by 40% during FY 17-18.o Doubled the size of the Perks program closed accounts from FY 17-18.o Maintain almost 20% of overall company sales revenue. o Increased large company partnership closure rate during FY 17-18 by 26%.
EDUCATION
Commonwealth University-Bloomsburg
Bachelor of Science (BS), Business Administration, Management and Operations
ABOUT JACI PETROCK
Strategic and innovative marketing communications and public relations strategist with broad industry expertise. Proven ability to develop corporate branding and strategic communications across multiple platforms including print, e-marketing, and social media. Strong proficiency in identifying content delivery opportunity, with solid content writing skills. Effective project manager, with strong acumen for developing and driving project strategy. Able to identify customer needs and recommend appropriate solutions. Capacity to create and manage community outreach plans, leveraging relationship building skills to harness strategic relationships. Manages relationships with external media sources and develops and maintains contact with community and media representatives. Committed to enhancing quality marketing campaigns. Excellent interpersonal, presentation, written and verbal communications skills. Detailed, with strong organizational skills and the ability to manage large teams.SKILLS• Marketing & Communication • Strategic Planning• Customer Experience• Team Leadership & Development• Coaching & Mentoring • Training & Development• Community Partnership Development• Internal Campaigns & Advertising Plans• Events Planning & Coordination• Budget Management & Cost Control• Planning & Forecasting• Contract Negotiation• Marketing Plan Development & Implementation• Value Proposition• Processes & Procedures Development• Continuous Process Improvement• Policies & Procedures • Needs Analysis & Issue Resolution• Risk Identification & Mitigation• Business Analysis• Brand Identity & Portfolio Development• Business Growth Strategies• Client Enhancement Opportunities• Promotional Campaigns & Trade Partnerships• Social Media Marketing Strategies• Project Management• Vendor Relationship Management • Data Analysis & Reporting
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