Jaclynn Martin
Measurement @ TikTok
- Role
- Head of Global Accounts Measurement at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jaclynn Martin
Marketing analytics and measurement leader with 12+ years of experience helping global brands understand and prove the impact of their marketing.At TikTok, I partner across product, sales and engineering to design measurement solutions, develop scalable frameworks and turn complex data into clear stories that guide advertiser strategy and investment. My work focuses on building innovative approaches that improve reliability, unlock new opportunities for advertisers and demonstrate the value of creative effectiveness.Previously at R/GA, I advanced from Analyst to Director, leading marketing sciences programs for some of the world’s best known brands and developing forecasting models, real-time performance tools and standardized analytics approaches used across markets.I’m passionate about connecting data to creative storytelling, mentoring future leaders in analytics and shaping how emerging technologies transform marketing effectiveness.Focus Areas: Measurement strategy, data storytelling, creative analysis, experimentation, marketing analytics, cross-functional leadership.
Experience
Head of Global Accounts Measurement
Feb 2026 — Present · NY, US
Education
St. John's University, The Peter J. Tobin College of Business
Bachelor of Science, Marketing
2007 — 2011
Skills
- Creative Strategy
- Trend Forecasting
- Survey Design
- Digital Media
- Audience Analysis
- Performance Measurement
- Web Analytics
- Integrated Marketing
- Analytics
- Sem
- Media Strategy
- Social Networking
- Social Media Measurement
- Youtube
- Forecasting
- Media Buying
- Testing
- Advertising
- Kpi Dashboards
- Omniture
- Social Analytics
- Google Analytics
- Media Planning
- Content Strategy
- Marketing Strategy
- Digital Marketing
- Mobile Marketing
- Conversion Optimization
- Market Analysis
- Market Sizing
- Email Marketing
- Data Segmentation
- Digital Strategy
- Trend Analysis
- Marketing Science
- Social Media
- Connections Planning
- Social Media Marketing
- Online Marketing
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