Jaclyn Roberts Lukashevsky

Experience

1. Content Marketing Strategist

   Amazon

   Jan 2019 — Present · New York, NY, US

   Craft compelling content strategies, including messaging frameworks and editorial calendars, that effectively resonate with target audiences and elevate brand presence across diverse platforms- Mobilize strategic campaigns that boost brand awareness while aligning with client objectives and industry trends- Analyze and interpret data to measure the impact of content and marketing initiatives, enabling informed adjustments for ongoing campaign optimization- Develop engaging multimedia content, ranging from blog posts to podcasts and infographics, which drives engagement, web traffic, conversion, and optimal business outcomes- Cultivate an open mind to explore innovative content marketing strategies, pitching ideas that resonate with target audiences, drive brand engagement, and elevate ROI through campaigns that seamlessly blend creativity with data-driven insights.**$10 BILLION REAL ESTATE INVESTMENT FIRM - EXAMPLE CONSULTING CLIENT **- Created and managed impactful marketing materials—reports, pitch decks, and campaign emails—that boosted brand perception and engagement- Collaborated with the executive team to produce targeted property-specific marketing content, ensuring alignment with strategic goals, and effectively communicating key messages to stakeholders- Employed innovative content marketing strategies to deliver critical insights to investors through regular and ad-hoc communications, facilitating informed investment decisions and fostering trust- Established and maintained a dynamic social media presence, generating compelling content for both the company and property-specific websites, thereby broadening audience reach and enhancing online engagement.

Education

• New York University

  Bachelor of Arts (B.A.)

• Phoenix Country Day School

  High School Diploma

• Columbia University in the City of New York

  Master of Science (M.S.)